Ranchers and predators have been at odds since the domestication of livestock began thousands of years ago. In present-day California, sheep ranchers remain in conflict with coyotes despite there existing effective nonlethal predator management tools. There is limited understanding of the social factors driving how ranchers make decisions about which predator management strategies to implement in their operations. With targeted grazing taking on a growing role in the California sheep industry, I aim to explore these sheep ranchers’ perspectives and attitudes towards coyotes and other predator management to understand how support for nonlethal methods might be increased among producers. Using a qualitative study design, I conducted semi-structured interviews with sheep ranchers whose main product was grazing services and analyzed the interview transcripts using an inductive coding process. Here, I will present my preliminary results. This research may provide insight on future directions of the sheep industry, providing pathways for increasing tolerance of wild predators among livestock producers and facilitating the success of management efforts, particularly nonlethal control tools.