Public perceptions of bats have historically been negative, and the potential origins of the ongoing Covid-19 pandemic have further cast a negative light onto the Chiropteran order.  Since 2020, our group of volunteers has annually collected ultrasonic acoustic data on bat populations in Southern California under the framework of the North American Bat (NABat) program.  The process of adopting NABat cells, deploying acoustic detectors, and analyzing the data collected, has engaged a diverse group of volunteers and increased awareness among group members.  By initiating and engaging volunteers (professional and not professional) in bat acoustics associated with NABat, we have created ambassadors that promote bat population awareness.