The recent designation of the giant gartersnake (Thamnophis gigas) as California’s official State Snake marks a monumental conservation victory for this endemic, highly aquatic gartersnake species of the Central Valley. This increase in public awareness is critical as the giant gartersnake is in dire need of greater conservation action. Its population has declined by more than 90% in the past century due to critical threats including habitat loss, water diversion, pesticide pollution, and predation by non-native species. Spearheaded by Save The Snakes (www.savethesnakes.org), a global organization dedicated to protecting threatened snake populations and mitigating human-snake conflict, this designation provides an unparalleled platform to amplify the giant gartersnake’s public visibility and drive conservation engagement. This presentation details Save The Snakes’ post-designation roadmap, focusing on how we will leverage this new state symbol to ensure conservation action is taken for this imperiled snake species. Specifically, we will outline the implementation of a robust, statewide school curriculum designed to educate millions of students, alongside strategies for community-based action that benefits the species. This unique approach demonstrates how strategic promotion of a state symbol translates directly into tangible conservation outcomes and a renewed commitment to protecting California's most imperiled wildlife.